No word on Paradise No Frills rumour

By Mark Squibb

The word on the street is that the new structure going up alongside Paradise Plaza near Octagon Pond is a No Frills supermarket, but no in any official capacity is willing to confirm that.

A staff person with the Town of Paradise would only say that approval has been granted for a commercial retail store, adding the Town is not permitted to identify a specific business being developed.

A spokesperson for the No Frills parent company, Loblaws, asked that The Shoreline “reach back out to us in a few months for confirmed details.”

Neither Russell nor Lee Hamlyn, who own the Cedar Plaza No Frills supermarket, which is about a ten-minute drive from the new structure, responded to several requests for comment.

Posted on April 9, 2026 .