City says new brand will be ‘on Target’

The City of Mount Pearl is hiring Target Marketing to spruce up the city’s image.

Target will be paid $113,925 to develop a marketing, communications and economic development campaign.

Corporate and Community Services committee chairman Andrew Ledwell said a Request for Proposals was called to find a firm for the work.

"We entertained a number of proposals from various marketing and consulting firms," said Ledwell. "And based on the analysis of the proposal, both financially and their ability to do the work, we've determined that we would like to award the project to Target Marketing & Communications. We've reviewed this as a committee and certainly see that this is the way forward for us. We expect a quality piece of work from Target and deem them capable of doing just that."

Posted on November 26, 2018 .